School of Journalism and Communication



Brief Introduction

I. History

       School of Journalism and Communication was founded on March 13, 2008.


Guangxi University’s professional education in journalism and communication had an early start in China. In 1972, Teaching and Research Section of News Writing was established in Chinese Department. In 1977, Journalism as a program was initiated. In 1978, Department of Journalism was launched in Department of Chinese Language and Literature. Degree program of Journalism and Communication is of some influence in departments of journalism and communication nationwide. It could grant master degree of journalism in 1986 when only five universities offered master degree program of journalism, i.e., Fudan University, Renming University of China,, Beijing Broadcasting Institute (the present Communication University of China). MA program Journalism began its enrollment in September of 2002. In July 2002, College of Culture and Communication was established through the merger of Department of Journalism and Department of Chinese Language and Culture. In March 2008, School of Journalism and Communication was founded in March 2008.


II. Education

Journalism and communication program of GXU offers three undergraduate programs: Journalism, Radio and Television Journalism and Advertising featuring unified enrollment and cultivation in varied orientation. Presently, it offers Category I MA program of journalism and communication as well as two Category II MA program. MA program of journalism offer three programs: Theory and History of Journalism, Press Service and Broadcast Television News. MA program of Communication comprises three programs: Mass Communication and Society, Culture Industry and Media Convergence. For over 30 years, it has supplied more than 6,000 graduates conducive to the social and economic development of the country, including postgraduates, undergraduates and graduates of adult education, who have won social recognition. Most of the graduates have become elites in this filed. Presently, on-campus students register 718, MA candidates 194 and students of continuing education 260.

 III. Conditions of School Running

       Currently, School of Journalism and Communication boasts a Research Institute of Journalism and Communication, ASEAN Media Research Institute, Broadcasting and TV Center, Experiment and Teaching and Learning Center of SJC. Experiment and Teaching Center has the following sections: Photography Center, Audio and Video Demonstration Room, Studio and Digital Post Production Room. It covers an area of 1,800 square meters in professional experiment site with equipment of teaching and learning and scientific research worthy of 5.2 million yuan. In addition, it has more than 50,000 books and referential materials and more than 20 kinds of professional periodicals and 10 on-campus and off-campus training bases for internship, including Guangxi Daily, South China Morning Post, Guangxi TV, etc. in 2007, Journalism program of GXU was selected as national featured program, a manifestation of a steady improvement in teaching and learning.

IV. Achievements in Scientific Research

In the recent five years, School of Journalism and Communication has undertaken more than 20 projects of the national social science fund and scientific and research at GXZAR level with vertical cost of scientific research amounting to more than 400,000 yuan. So far, more than 10 treatises and 309 research papers have been published, of which 112 are published in the prestigious periodicals. Moreover, experts have been invited to give lectures for more than 50 times and more than 20 academic meetings have been convened. In the recent five years, the School has had 309 research papers, 6 academic treatises and 5 textbooks published. In recent three years, the SJC has won one second-prize of social science prize of Guangxi, three third prize and one first prize of Prize for Guangxi News (research paper).


V. Prospect

Guided by Marxist View of Journalism and took digital news teaching and learning as the means, School of Journalism and Communication of GXU is dedicated to cultivating outstanding journalists, personnel in news education and research, developing itself into a leading modern school of journalism prevailing in Guangxi with great stature in China. Great efforts have been made in building up a personnel training base of Guangxi and state general administration of journalism radiating the ASEAN area and circle of publicity, a theory and practice research center of journalism and communication in Guangxi to integrate teaching and learning, scientific research, training and social work.


Facts & Figures





There are 53 teachers and staff in the college, including 33 full-time teachers: among which 6 are professors and 15 are associated professors. 11 teachers with doctor's degree, 5 are with doctor’s degrees and 17 with master’s degrees. The doctors are from famous media universities such as Fudan University, People’s University, Wuhan University, Communication University of China and Xiamen University.


Introduction to discipline leaders, click the name to link to the teachers information net


International Students

The college accept foreign undergraduates, postgraduates and international students for short-term training. See details at the International Exchange Center of Guangxi University.



Admission Procedure

Details please consult the admission procedure of Guangxi University


Targets of Education

Ideological quality: systematic study of Marxism, Mao Zedong Thoughts and Deng Xiaoping Theory, comprehensive and thorough understanding and research of socialism with Chinese characteristics and socialist market economy. Adherence to the Four Cardinal Principles, ardent love for the motherland, obedience to laws and regulations, good character, precise scientific attitude and fine style of study.

Professional quality: good command of the basic theory and practical skills of Journalism and Communication, understanding the latest research in this field, ability of independent scientific research in the discipline. It is with the ability of teaching and research in Journalism and Communication, similar disciplines, culture, publicity, press, publishing and management and a thesis of innovation and academic quality.



See details in enrollment brochure for each year.


Postgraduate professional Programs

Journalism direction: news theory and history of the press, news services, radio and television news.

Major courses: journalism theory, communication theory research, case studies of the history of journalism and communication, journalism and communication research methods, news spread practice case studies, news media psychology, journalism and communications regulations and ethics, thought of western news media, radio and television thematic studies, advertising theory and practice of thematic research, public relations, mass communication and social topics, the cultural industry research, media management and new media.

Employment: media, Party and government organs, culture, publicity, publishing, teaching and research.


       Communication direction: mass communication and social, cultural industries, media integration and development

Major courses: journalism theory, communication theory research, case studies of the history of journalism and communication, journalism and communication research methods, news spread practice case studies, news media psychology, journalism and communications regulations and ethics, thought of western news media, radio and television thematic studies, advertising theory and practice of thematic research, public relations, mass communication and social topics, the cultural industry research, media management, new media

Employment direction: media, Party and government organs, culture, publicity, publishing, teaching and research.



The degree of Journalism and Communication major builds a research institute and four laboratories, namely Journalism and Communication research institute, photo center, audio-visual demonstration room, studio, digital post production. Hardware investment is increasing year by year. Now the experiment area has 1800 square meters, the equipment worth over 5 million yuan, more than 50,000 volumes of books and materials, professional journals totaling more than 20 kinds.

Over the past three years, our school teachers have published more than 300 papers, invited experts to give more than 60 lectures, attended more than 30 academic conferences, published 10 monographs, researched many projects and most of them have finished. Many research projects from all directions are underway and have achieved some initial results. Five academic leaders who have a certain influence at home emerged. And their research direction and characteristics are obvious; the overall academic level and research capability of the school is in the development period.


Click the above organization chart into the next page of school various departments introduction    The Journalism and Communication discipline of Guangxi University has three undergraduate majors, namely Journalism, Radio and Television Journalism, Advertising. Now the first level discipline (the Journalism and Communication) with authority over master degree and two second level disciplines master stations has been fully covered. Journalism master station includes three directions, Journalism theory and history, Journalism courses, radio and TV Journalism. The Communication master station includes three directions, mass communication and social, cultural industry, media integration.

In 2010, it approved the establishment of Journalism and Communication Master’s Programs. In August 2011, the first level discipline automatically set the second level discipline master station--- The master programs of Media Economics and Advertising have passed the evaluation of the experts and now reported to the Education Ministry for the record. These newly increased master stations are based on the reality needs of Guangxi economic construction and social development. Holding the honor with “ASEAN Brand”, “Region Brand”, “Ethnic Brand” and “Western Brand”, the subject characteristics are obvious. Enriching the training system of the talents, the school laid a good foundation for the next stage to apply other professional master and doctor stations.

       The jointly running school pattern between the school and local media has received the recognition and accreditation of the Education Ministry, while our practical teaching exploration and practice won the first prize of the school-rank teaching achievement and second prize of the autonomous regional level teaching achievement. So far, we have won 2 national construction projects which belong to national characteristics major and national college students innovative practical projects; 3 autonomous region level projects, two of them are excellent courses, and one is experimental teaching demonstration center; 3 school level projects. In early 2009, the school gained the laboratory project which build by Province and Ministry.



Student’s activity  

College of Journalism and Communications of GXU always carries out Campus Culture Construction by combining professional knowledge and skills. Keeping the principle of "fewer but better" to carry out mass cultural and sports activities, and taking efforts to form the atmosphere of "Everyone has a stage", and has established series of brand activities, like, academic skills cultural  festival. This activity combined professional knowledge and skills, teaches through lively activities, dedicated to enhance students' professional skills, and warmly welcomed by teachers and students. In addition, the College is also committed to appeal students to actively involve in activities, such as, volunteer work, summer and winter vacations’ social practice, mental health education activities and so on.

In December 2007, the State Press and Publication Administration approved to set up the Press and Publication Administration the southwest personnel training base in Guangxi University, and made it a unit of China's innovative newspaper personnel training alliance. Under the leadership of the Autonomous Region Party Committee Propaganda Department, and the guidance of the State Press and Publication Administration of Personnel and Education, the base is charged by Guangxi Press and Publication Bureau and Guangxi University, the management of specific issues is charged by Guangxi University School of Journalism and Communication.


In 2011, China - ASEAN Cultural Industry (Media), personnel training base was officially settled in our university, the management of specific issues is charged by our College. The project has been approved to enter the Several Opinions on further promotion of economic and social development in Guangxi issued by the State Council, and has got attentions and policy support by the general administration of press and publications as well as autonomous region people's government. And has been officially included in the Press and Publication Administration’s 12th Five-Year Plan Key Project Library, autonomous region’s the 12th Five-Year Development Plan (Draft) and autonomous region’s key projects of western development, and also initially included in the key projects of regional cultural industries Guangxi culture industry city’s ​​construction plan, and also applied for planning 100 acres of land.

Over the years, the graduates are active in the news media industry of nationwide provinces and cities, part of them are important leaders, including the Autonomous Region Party Committee Shen Beihai, deputy director of the People's Daily Network Center (People) (vice president) Guan Jianwen, Guangxi Daily News deputy editor Yu Qixiang; some of them are the business cores, such as the four Guangxi editors and reporters that have the honor to get National Excellent journalists in 2010 are graduated from our college.